Content Marketing Manager

Role Purpose & Scope

To research, write and deliver engaging, quality content to support marketing activities across all channels helping to position the business as a thought leader, to educate the market, raise brand awareness and support lead generation activities to drive business growth.

Our Values

• Deliver –  we do what we say we’ll do 
• Initiative –  we encourage everyone to use their initiative 
• Appreciation –  we show appreciation for both performance and commitment 
• Learn –  we stop to learn lessons and have the courage to change 
• Support –   we support others to avoid blame 

Key Accountabilities

Social Media

• Review, manage and own the social media strategy for the Sapphire and Resibuild brands
• Research, write and edit content to maintain follower growth, brand awareness and engagement
• Monitor key competitors’ performance and messaging to help inform Sapphire social media strategy
• Establish a community management approach to increase brand loyalty and grow authentic connections.
• Report on key metrics and social media performance in line with targets

PR

• Work with our PR partners to build and adapt our PR strategy across the markets in which we operate
• Review, edit and approve releases and articles from our partners
• Report on key metrics related to PR performance in line with targets

Case Studies

• Actively research and gather content for case study development
• Work in collaboration with Sales and the Contract Managers to capture information on projects throughout the sales and build process
• Write case studies in the Sapphire structure for use on website, social media, press and electronic media.
• Work with the digital content creator to support development of video case study material

Thought Leadership

• Maintain a programme of thought leadership pieces that position Sapphire as the leading voice in the construction industry
• Research, write and produce our thought leadership content working closely with the Brand Director to ensure relevancy and technical compliance
• Report on key metrics related to thought leadership and leads generated from the content.

Digital Content

• Work with the Digital Marketing Manager to ensure website content is engaging, accurate, up to date and suitable for SEO.
• Produce regular blogs on key topics
• Support the wider marketing team on delivery of content for email marketing campaigns
• Work closely with external graphic design agencies and internal resources to deliver supporting graphics for use alongside marketing communications.
• Deliver design briefs, resources and provide quality control e.g. alignment with brand guidelines for graphics before publishing.

Skills, Knowledge, Qualifications and Experience

• Bachelors degree in Marketing, Communications, English or a related field
• At least five years of content creation for multiple channels
• Experience with customer communication and managing communication partners
• Exceptional written and verbal communication skills
• Exceptional attention to detail and proof reading skills
• Exceptional organisation and time managements skills
• Good IT skills; including MS Office
• Strong understanding and experience with LinkedIn, both organic and paid
• Strong interpersonal skills
• Has a strong journalistic approach to gathering information for content

Location